Indy Express Bus

The Indy Express Bus began serving downtown Indianapolis-bound commuters from the communities of Carmel and Fishers on January 3, 2011. As non-renewable federal funding for IndyGo’s ICE routes came to an end, CIRTA and Miller Trailways formed a partnership to keep the popular transportation option going despite a lack of government funds. Miller Trailways stepped up to run the service without subsidization with fewer runs and increased fares. We’re happy to report that a loyal core ridership has kept on using service, and ridership has steadily grown over the first four weeks of operation. Now we’re ready to get more folks on the bus by improving passenger amenities and getting the word out!

Commuters debark in Fishers park-and-ride lot

A survey completed last week by Express Bus passengers yielded feedback that tells us how we are succeeding and where we can improve. 75% stated that they are highly likely to encourage someone else to use the service, with another 19% as somewhat likely. The #1-ranked reason that the respondents ride the Express Bus is “I don’t have to worry about driving.” Other reasons included financial savings (particularly on parking), environmental impact, avoiding wear/tear on vehicle, and the ability to get work done during the ride. A few respondents indicated that the availability of the bus meant that they/their family could go without buying a(nother) car. Requested changes had mostly to do with schedules and fare collection. Improvements are in the works for both.

Indy Express Bus stop sign serving Carmel route

What’s next for Indy Express Bus? First, we need to get the word out in order to build the ridership necessary to make the service financially sustainable in the long run. Got ideas for creative or low-cost promotional strategies? Please share them in the comment section below this post (or send to info@cirta.us). Future developments could include more routes for current Express Bus riders to choose from, service from other communities experiencing rush hour congestion, or reverse commute service traveling from the Indianapolis urban core to suburban locations with high numbers of jobs. Do you have your own ideas for commuter express service in the Central Indiana region? Share them here by leaving a comment.